Content Distribution Plan: An In-Depth Process for Driving More Traffic

October 23, 2018
Are you struggling with content marketing? Well, get ready for this one. I guarantee your perspective will change after listening to today’s guest. In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers–but what&rsqu...
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How to Stay Relevant in Business: 3 Tips to Remain Competitive

October 16, 2018
How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it’s always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we’re joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to y...
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User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience

October 09, 2018
What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take...
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5 Proven Methods for Positioning Your New Product

October 02, 2018
How can we get customers to understand the value of our product when it’s new in the market? That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience. She’s a keynote speaker and a consultant for growth-stage startups in the tech indust...
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Seth Godin's Marketing Secrets [Replay]

September 25, 2018
We are replaying our most popular episode of the show this week. My interview with Seth Godin has been download over 6,000 times and it's packed with value. I believe it's worth listening to again (even if you've already heard our conversation). Seth Godin shares a lot of unconventional ideas in this episode and his key takeaways can take some time to digest. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are S...
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