4 Questions to Design High-Converting Landing Pages

October 15, 2019
You might  find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue.  My guest today is Pedro Cortés, a SaaS marketing and design consultant. We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling poin...
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10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

October 08, 2019
What do you do if your customers just don't "get" your product?  My guest today is Jane Portman, UI design expert, and co-founder of Userlist.io. We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the...
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How to Build a Content Strategy from Scratch (3 Steps)

October 01, 2019
Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers. The good news is, not all hope is lost.  My guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the st significant content promotion mistake you can make.
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How to Hire, Train, And Manage Junior Marketers

September 24, 2019
Companies always look to hire experienced or “rockstars” marketer, but sometimes it can backfire.  My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. We discussed how Nadya hires for core values alignment, along with the unique interview questions she used to assess it. She also shared how her authenticity got her a job at Venngage d...
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[Replay] The Brain Audit How to Sell More Without Being Pushy

September 17, 2019
My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com. He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year. In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology call...
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