[Replay] How to Create 100% Accurate & Detailed Buyer Persona

August 13, 2019
How to create 100% accurate and detailed buyer persona? My guest in this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect perso...
Listen Now check it on youtube

Writing & Self-Publishing a Marketing Book: A No-Bull Guide

August 06, 2019
Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn&...
Listen Now check it on youtube

How to Find out What Triggers Customers to Buy (7-Step Process)

July 30, 2019
It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better produ...
Listen Now check it on youtube

How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)

July 23, 2019
Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools. Kaleigh joins the show today to help us understand how to find wo...
Listen Now check it on youtube

Take F*cking Risks: 3 Ways to Get Noticed

July 16, 2019
There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks. Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fuck...
Listen Now check it on youtube