List of episodes
How To Personalize Market Segmentation
May 28, 2019
Personalization is becoming more common in the world of today’s marketing. What can a company do when some of the most important marketing channels they use are unable to be personalized? Ashley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation. We covered: ...
How to Fix Your Leaking Sales Conversion Funnel
May 21, 2019
Stop wasting your marketing dollars and convert your sales leads with a strong conversion funnel. Whether you’re breaking even each month, or your funnel is leaking money, Ewa Wysocka, CEO at Tribe47, shares how to identify issues with your conversion funnel, and how to fix those issues. Ewa explains the five stages of a conversion funnel, and why measuring ALL of your marketing platforms assures you are optimizing your ROI. She also identifies the most common mistakes she sees...
Growth Loops: The End of Traditional Funnels?
May 14, 2019
It’s time to stop viewing your business as a funnel. If you want your business to grow more efficiently, it’s time to start implementing growth loops into your business’s growth model. Brian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation.
How to Use the 80/20 Rule to Work Less and Make More
May 07, 2019
Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall. Perry, a best-selling author, speaker, and world-renowned business consultant, joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. ...
[REPLAY] 3 Steps to Write Copy That Converts with Joanna Wiebe
April 30, 2019
Summary: Want to learn how to write effective copy? Here's your chance to learn from one of the best. This week's episode is a special replay of my interview with Joanna Wiebe, the original conversion copywriter. Tune in to hear Joanna reveal her 3-step process for taking the guesswork out of of copywriting. Link: https://everyonehat...