List of episodes
An In-Depth Guide to Content Marketing for Long-Term Growth
February 19, 2019
Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget? Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy. Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks. We discussed: Why you should go after the top of your funnel vs. optimizing for conversions...
3 Reasons Why Your Content Sucks (And How to Fix It)
February 12, 2019
In this episode, you’ll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results. We covered: Why content from companies usually sucks (and how to fix it)
How to Sell with Steli Efti
February 05, 2019
In this episode, you’ll hear expert sales advice from a successful entrepreneur who’s started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network). We discussed: How to think about your customer before you start a business
How to Stop Feeling Like a Fraud 3 Ways to Overcome Imposter Syndrome
January 29, 2019
If you've ever felt like a fraud in the marketing industry, this episode is for you. Marketing consultant and coach, Tiffany DaSilva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs. You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human. We discussed:
How to Thrive for Change & Growth in a Chaotic Environment
January 22, 2019
Let’s talk about eliminating chaos in your marketing efforts. In today’s episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth. You’ll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment. We discussed...